Days & Nights Operations Email Daenna

Operations consultant · Amsterdam

Your business runs on what’s in your head. Let’s put it on paper.

I’m Daenna Morera, an operations consultant in Amsterdam. I write the operating procedures, onboarding systems and event plans that let an owner-run business in the Netherlands or across Europe run without the owner in the room. You get a documented system and before-and-after figures, for a fixed fee.

01The problem

Nothing is written down, and it’s costing you.

The business works. Revenue is established, you’re hiring, and you are still the answer to every question. When the way things are done lives only in the owner’s head, the cost shows up everywhere:

  • Repeated errors
  • Duplicated work
  • Missed handoffs
  • Slow onboarding
  • An owner who cannot take leave

You’re too small for a full-time operations manager, and too big to keep running on memory.

02What I do

One discipline, two kinds of work.

The days: your recurring operation

The tasks your company repeats every week. I map what actually happens, find where the process breaks, and produce written procedures and an onboarding programme a new employee can follow without supervision.

Operating procedures and onboarding

The nights: your event

A launch, a trade fair, a trunk show, a production, a festival. These have no second attempt. I map the sequence, locate the failure points, and document the plan: a run-of-show, a role and handoff structure, and an escalation procedure for the day itself.

Event and production systems

03Proof

Measured, not described.

  • 84% → 100%client order accuracy
  • 15 of 15VIP appointments converted
  • $94,537in net sales

I ran this project myself, end to end, on a Loro Piana textiles trunk show. The defect was defined, a baseline was measured, the process was changed, and the result was counted.

The same five steps apply whether the defect is a wrong order at a trunk show or a missed handoff in your weekly routine.

See how the method works

04How it starts

Start with an audit.

You don’t need a brief or a budget to begin. One email is enough.

  1. 01

    You email me

    A few lines

    Tell me what your business does, how many people work in it, and what keeps going wrong.

  2. 02

    I reply with a fixed fee

    Before any work begins

    I answer personally, ask what I need to know, and quote a fixed fee for an Operations audit. Never hourly.

  3. 03

    You get a fix list

    Two to three weeks

    A map of how your business runs today, a written diagnostic of where work breaks down, and a prioritised list of fixes with estimated impact.

Tell me where it breaks.

Write a few lines about your business and what keeps landing back on your desk. I’ll reply personally.